• Coastal ideas to add the sun into your home

    27 May, 2016

    For most people, the idea of visiting a beach house conjures up imagery of long coastal walks and rediscovering natural beauty. The summer season is the perfect time to bring outdoor elements inside to create a space that shines brighter than the summer sun.

    Here we explore how to introduce an easy breezy coastal interior theme to your home.

    Cool coastal hues

    Enhancing colours associated with the coast will help you get a sea-themed feel without going overboard. Introduce crisp white and worn blue hues with a few splashes of occasional colour to really give your home that summer feeling. Any shades associated with marine life will work well here, and introducing beach-inspired canvas prints is a good option for getting a peaceful flow throughout your home.

    Sail away with me

    Seasonal home accessories allow you to shake up your surroundings without redecorating your entire home. Feel like you’re lost in the beauty of the ocean with cute lanterns and bird-inspired decorations, and fill your lanterns with fairy lights to replicate the look of the moonlight reflected in the midnight sea. Introducing some driftwood décor pieces further adds to the delight of this summer interior trend, giving a shipwrecked look to your home.

    sea themed wallpaper

    GI collection – Unreachable – Photowall

    Coastal backdrops

    Create a beach house feel with a material-based feature wall – the Photowall white painted wood wallpaper will create a look that’s perfect to inspire the summer feeling inside your home. If your interior has a more rustic feel, a stone wall backdrop will help recreate the rugged, rocky openness of the shoreline; pair this with distressed furniture and bright floral patterned cushions to create a haven with quirky features.

    white wood wallpaper

    Set the tone

    Understated soft furnishings can tone down the crispness of a sea-based colour palette. Channel nautical cushions and throws, and introduce wicker baskets for storage. Faded, textured palettes pair really nicely with this interior style, so keep an eye out for these kinds of material when switching up your soft furnishings.

    Seascaped artworks

    Whether you choose summer seaside snapshots, or abstract artworks that evoke sure feelings of the shores, canvas art can be a fantastic way to realise the sea theme in your home. Channel the natural movements of the ocean with the Photowall Sea Glass canvas – the beautiful blue hues in this design mirror the different shades seen in the ocean. This canvas would look beautiful paired with crisp whites and brassy metallic elements.

    abstract wallpaper


    Bold shelving

    Make the most of your space and introduce different interior trends by introducing shelving into your alcoves – you can display all your beach-themed essentials on each shelf to add a sense of playfulness and continuity to your interior. If you’re feeling daring why not try painting your shelving a blue colour to mirror the sea? A little flash of colour in the cosy nooks of your home can add an element of surprise into your furnishings.

    Are you inspired by the outdoors? Check out our recent collaboration with photographer Jonna Jinton called the Soul of Nature.

  • Weddings – with blogger Anja Forsnor

    25 May, 2016

    The wedding season is in full swing. Here at the wallpaper factory, we decorate a wedding reception and talk wedding tips with Swedish blogger and bride-to-be Anja Forsnor.


    Wallpaper pennants in delightful designs, pastel wallpaper backgrounds and loving heart frills are some of our best decoration tips for the big day. Blogger Anja and her fiancé Marcus remind us not to neglect the small details, and to surprise the guests with something unexpected. Check out our wedding photos and read Anja’s and Marcus’s thoughts in the run-up to their big day for more wedding inspiration.


    Motifs by illustrator Cathy Nordström and the motif Waves Blur by designer Linnéa Nilsson Lundell.

    So first off, how did Marcus propose?


    We had an absolutely magical holiday in Thailand last winter. On one of our last nights, Marcus got down on one knee on the beach and surprised me with a proposal. I was in tears. And there was a ring, of course, the loveliest ring in the world! Then we made a toast with coconut cocktails and kissed barefoot in the sand under a pristine starlit sky. Perfectly over the top, and so perfectly us.


    I was so nervous I can barely remember what I said. What Anja didn’t know at the time was that I’d already planned a proposal two years earlier. We were on holiday then too, and I’d booked a whole day at sea with Anja. But being a stubborn one, she’d decided to stay on the beach that day and nothing I could say was going to change that, so things didn’t turn out quite as I’d planned. At the time I was quite disappointed, but now it’s a fun anecdote we often laugh about.


    Cones with wallpaper motif Spring Medallion by Peppercookies and Confetti by designduo By May.

    How has the planning been for your wedding?


    We want to plan in peace and quiet without making any hasty decisions, so we spend a lot of nights poring over the dinner table. Having young children, we have to find little gaps as and when we can.

    Can you tell us anything about the day itself?


    We’re thinking playful, vibrant, personal, and of course it’s all about love! We’re thinking a bit outside the box and want to do things our own way. We’ve taken a bit of inspiration from a previous wedding we were at, but we’re keeping the details to ourselves for a while yet.


    Photobackdrop with motif Sprinkles Yellow by illustrator Cathy Nordström.

    Do you have any tips or advice for other couples planning a wedding?


    It’s YOUR day. Make sure the wedding is for you, and plan exactly the way you want it to be. Don’t think too much about what everyone else is doing, and have the courage to break with tradition if it doesn’t feel right for you.


    The furnishing and seating plan are often crucial in ensuring the right atmosphere. Round or slightly smaller tables are more social, and make it easy to get people talking. You want everyone to feel involved and to find their place in the party.

    What do you feel have been the key things to think about when planning a wedding?


    Laughing and having fun! So simple, but extremely important. Eat a good dinner, share a bottle of wine and talk to each other. Replace long lists with mood boards, or put together a lively playlist to set the right atmosphere.

  • How to create an island adventure in your children’s room

    23 May, 2016

    Let your children’s imaginations leap into their most treasured spaces and transform their room into something truly magical. If you’re planning to redecorate or renovate, starting with your children’s bedroom can help to unlock your interior creativity throughout the rest of your home. Here we explore how to make your children’s space amazing using an island adventure theme that can be easily adapted for your home:

    Shade rave

    Vibrant shades play an important part of creating a room that looks and feels like a jungle. Add in lush shades of green and colourful animal wallpaper to really give the feeling of wilderness. The bolder the pattern, the bigger the statement, and the introduction of a daring feature wall will add to the excitement.

    Anna Ekre - Jungle Love

    Anna Ekre – Jungle Love


    Wild at heart

    Choose your children’s favourite animals and feature them in their room – from tigers to elephants and creatures as tiny as frogs, the Photowall collection of animal wall murals will be the perfect introduction to your child’s room. If you’re not entirely sure whether to commit to an entire animal-based wallpaper, scatter some animal figurines or soft toys around the room to continue that playful element.

    Prop pops

    Whether it’s the shape of the bed or simple cues that evoke the feeling of an island adventure – there are a whole host of things you can add into your child’s room to give it that extra something. If your children are pirate-obsessed, throw in nautical accents and channel red, white and blue hues to remind your child of maritime musings.

    Galapagos green by Mini Empire for Photowall

    Galapagos green by Mini Empire


    Store more

    From bunk beds with under-bed storage and cool toy boxes to quirky shelving solutions, keeping your belongings stored away beautifully has never been easier.Get creative and work out the best ways to store your stuff based on the size of the room to utilise the most of the space – whether it’s floating shelves or a themed toy box, your child’s bedroom style can play a huge part in how you store their belongings.

    Kids room - room - Photowall

    Wall art collage

    Fancy filling a blank wall but not interested in wallpapering? Have some family fun and create a wall art collage on your children’s bedroom wall. Whether you choose to stick to an adventure island theme or venture off into something entirely different, let your creativity shine through. The Photowall wall murals are a fantastic option if you want to make different shapes using textures and colour.

    Kids room - houses - Photowall


    Fancy some more interior inspiration? Then check out the latest children’s wallpaper collection by Cathy Nordström. This striking collection brings together youthful graphics inspired by the beauty of the world around you.

  • Magic wall mural collection by Jonna Jinton

    18 May, 2016


    Mist dancing over narrow waters, ice-blue trees in the twilight, and magical forests in different guises. Today we are delighted to present our latest design collaboration: The Soul of Nature, a magical wall mural collection by Swedish blogger and photographer Jonna Jinton.

    The collection comprises 13 carefully selected nature motifs and is available as made-to-measure wall murals costing £31 per square metre. Our personal favourite is “River of Dreams”, picture above – the ideal design for any bedroom.



  • Photowall meets Jonna Jinton

    17 May, 2016

    She calls herself a lone wolf, but has a smile and a bubbly charm that could melt the harshest of Arctic snows. I have no end of questions: Why would a 21-year-old move to a small village in northern Sweden, population 10, all by herself? Does she never miss city life? Where did she learn to take such magical nature pictures? Photowall has met with Jonna Jinton – who is just about to launch her first wallpaper collection.



    Jonna Jinton, the photographer, artist and blogger who has put the small village of Grundtjärn in Ångermanland province firmly on the map, welcomes us with open arms outside her little red cottage. She left Gothenburg five years ago, and moved up to her family’s summer cottage in northern Sweden – all alone. Grundtjärn – the place where her mother, grandmother and great grandmother were all born – has been Jonna’s favourite place for many years, and she spent several weeks here every summer when she was growing up.

    “Even as a two-year-old I remember the feeling of being here; the smells, the calm, the silence. The feeling of washing clothes under the tap with grandma out in the meadow. I loved it, and as I grew up I realised more and more that this is where I wanted to be,” says Jonna, serving us coffee and homemade sponge cake in her rustic little kitchen.



    After a few lost years in Gothenburg, she finally followed her dream. With just a few hundred euro to her name, she caught the train to Sundsvall where she bought an old Volvo 240 and continued up into the forests of northern Sweden. She didn’t have a clue what she was going to live on, and had no idea about all the challenges she would face. But in hindsight, she could never have dreamt how well everything would turn out.

    “After several years of unemployment in Gothenburg, I got a job within a week of moving up here, painting the barn doors on a farm in a neighbouring village. I also started my blog, mainly so that friends and family could see how I was doing. But even in that first week I could see the number of readers increasing,” says Jonna.



    Today she makes a living from her blog, her photography and her artistry. And although things are not always that stable financially, she gets by, as the cost of living in the country is far lower than in the city, even though she has sometimes had to sacrifice entertainment and travelling. She says that things are slowly but surely looking up, and that she always knew there would be a few tough years, but she has no regrets at all. According to Jonna moving back to the city has never really been an option, even though times have occasionally been tough – especially in the early days when she had no hot water and her only heat sources indoors were a wood stove and a stove heater. After a freezing night, she would be energised as soon as she stepped outside the door, into nature. Grundtjärn is where Jonna’s creativity, her heart, lives. Here she is the person she wants to be.


    Creativity has always been a part of Jonna’s life, and she bought her first SLR camera when she was in high school. However, her inspiration truly blossomed when she moved to northern Sweden and started her blog.

    “It’s so incredibly beautiful here in Grundtjärn, and I felt that words were simply not enough to describe it. So photography became a natural means for me to convey the feeling of this amazing place,” Jonna explains.

    Jonna is self-taught – both as regards photography and photo editing. She is inspired by nature, of course, but perhaps primarily by light. Early mornings, evenings and summer nights are her favourite times. And when the mist dances across the mere, that’s when the real magic happens.



    Jonna shows us around her little house. When I see her studio, I want to move in immediately. This is where she spends a lot of time working with her creativity. She sometimes stays awake all night painting – when she’s not out in the woods taking photographs.

    Although Jonna modestly hardly even dares to call herself a photographer, people around the world are enraptured by her stunning images of nature: northern lights over snow-covered landscapes, enchanting summer nights, sparkling winter mornings and all the year’s seasons in the forest. Her photographs instil a sense of calm, a kind of magic that can make even the most die-hard city dweller long for the great outdoors. And she is just about to release her wallpaper collection for Photowall: The Soul of Nature, enabling people around the world to bring a bit of Grundtjärn’s magic into their homes.



    I ask her if she has any tips for anyone who wants to follow in her footsteps and leave city life behind. How does one find the courage?

    “You have to see opportunities rather than problems. You don’t have to have all the answers from day one. I think of it as a staircase: take the first step and more will be revealed. Things often come good in ways you’d never think were possible. And of course I only had myself to think about, which made it easier. No one else had to suffer when things went badly for a few weeks,” says Jonna.

    Jonna lived alone in her cottage for several years, but a few months ago she met the love of her life, Johan, who used to live the other side of the woods. They now live together – with two dogs and two cats. While that may sound like a fairy-tale, life doesn’t really get much more real than this. With Mother Nature on the doorstep, and with a large helping of courage and single-mindedness, Jonna can live the very life she dreams of. In the very place she wants to be.




    Text and photo: Isabelle Pedersen for Photowall


  • How to introduce classic film themes into your home

    It’s official: the Cannes Film Festival 2016 has arrived and the red carpet glamour is in full swing. But even with all the glitz of the beautifully sculpted hairstyles and killer outfits, nothing can overshadow the cinematic celebrations at an international level. Ever since its creation, the festival has been a proud supporter of the creative brilliance behind the big screen – from the biggest Hollywood stars to the backstage runners, every inch of Cannes festival is magical. Just imagine if you could recreate this at home…

    Here we explore how to get the Cannes Film Festival feeling in your home all year round:

    Saint Joan

    Iconic scenes from classic films can provide the perfect backdrop to your home and make a bold statement about your style. Hollywood starlet Jean Seberg made her debut appearance in the 1950s classic Saint Joan playing the heroine of France, Joan of Arc. The Photowall Joan of Arc wallpaper looks suitably fabulous in a French boudoir style interior. Contrast the stark black and white photograph with soft pastel hues typical of French interior design.

    film wall murals

    Jailhouse Rock

    King of rock’n’roll, Elvis Presley, left everyone reaching for the mic and throwing out the moves in the 1957 hit, Jailhouse Rock. Considered a classic among rock‘n’roll fans. Jailhouse Rock successfully brought the spirit of music into film. Recreate this era of music in your home with subtle nods to the movement. Materials associated with the music are a good place to start – leather, studs and black and red themes combined with mid-century furniture would echo this trend.

    elvis presley wall mural

    La Dolce Vita

    Swedish-born beauty, Anita Ekberg, starred in the Italian classic of 1960 La Dolce Vita, which was a soul-searching representation of a celebrity-obsessed culture. After winning Palme d’Or at the Cannes Film Festival of that year, La Dolce Vita put Italian filmmaking on the map and for anyone who has watched the film, it’s not difficult to see why. The glamourous beauty of the movie is echoed in the Photowall wallpaper and can be reflected in your home using luxurious fabrics and a monochrome colour palette.

    classic film wall murals

    Taxi Driver

    Robert De Niro stars as an insomnia-stricken taxi man in New York-based film, Taxi Driver. As he becomes increasingly detached from reality, Travis Bickle (De Niro) begins to hallucinate and struggles to figure out the truth in his day-to-day life. Recreate the feeling of the New York City streets by channelling cues associated with this busy and vibrant metropolis. Use the canary yellow synonymous with taxis as your accent colour. Photowall’s Taxi Driver wallpaper could be the backdrop for your theme.

    taxi driver wall mural

    For more interior film inspiration, check out how Photowall transformed this Star Wars fanatic’s attic into a space fit for the force.

  • Enchanting interior ideas for your home

    10 May, 2016

    This month marks the release of Alice Through the Looking Glass, giving us a welcome reminder of the beauty behind our most-loved children’s books. With its memorable characters and ultra-creative plot, the famous Alice in Wonderland tale is cherished as one of the greatest pieces of literature ever written.

    From fantasy to non-fiction, here we explore ways to get some Alice in Wonderland-inspired interior ideas in your home just in time for the next release on the 27th May.

    Whimsical wallpaper

    One of the most famous chapters from Alice’s Adventures in Wonderland, is the one in which all the characters are crazily charmed at the Mad Hatter’s tea party. While you might not be planning such an illustrious extravaganza for your home, you can take inspiration from these key moments in the novel and use it to your interior design advantage. Channel the tea party theme in your kitchen or dining room to give a vintage feel. Floral, romantic patterns with forest elements exude the Mad Hatter’s tea party theme, so accompany this with distressed wooden home accessories to emulate a woodland setting. Photowall’s A Warm Summer’s Day is perfect as a wall mural or wallpaper.

    Storage solutions

    Alice wouldn’t be in Wonderland without her famous potion – the tiny little bottle is responsible for her, quite literal, huge transformation, and is another important piece of Lewis Carroll’s story. This summer has seen trusty glass bottles (previously reserved for preservative connoisseurs) come out of the cupboard and into the interior spotlight as interior design lovers channel the trend. Vintage-inspired mason jars have been swapped in to provide stunning storage solutions that look good on any shelf or kitchen countertop.

    Wonderland cues

    There’s an array of stunning imagery associated with Alice in Wonderland, which gives you the perfect opportunity to use these cues in your home. Of course the woodland theme is welcomed, but you may be able to create an even slicker interior style by showcasing individual elements from the book. The backwards clock will be forever celebrated as one of the story’s most iconic images, and it’s easy to see why – its antique look and the fact it doesn’t work properly are all part of the appeal. Use the clock’s olde-worlde charm to harness the interior style of your living room – accessorise with ‘found’ investment pieces from charity shops and flea markets and make a feature of an oversized ornate wall clock. Photowall’s Friends in Need wall mural is very Alice in Wonderland!




    How will you be using Alice’s Adventures in Wonderland as inspiration?

  • How to create the perfect Nordic nursery

    6 May, 2016

    Bringing simplicity to smart storage solutions and the use of clean colours is typical of Nordic interior design techniques. Crafting a Scandinavian-inspired space for your baby’s nursery can aid a good night’s sleep, and create a harmonising environment for them to relax in.

    Let’s explore how to create a beautiful Nordic-inspired nursery.

    Subtle hues

    Creating a beautiful Nordic nursery is all about achieving the perfect balance of mixing a monochrome palette with one or two subtle colours. Pastel colours in particular work well as they don’t overpower the monochrome statement. Try adding pastel tones to textiles – your baby’s blankets and Moses basket could be a great place to introduce subtle accent colours, then you could reflect the tones throughout your room by introducing a feature wall.

    Jungle Love

     Jungle Love by Anna Ekre

    Decorative details

    Introduce personality by adding in decorative textiles and beautiful details that are desirable in a child’s room. Shelving is a fantastic storage solution that can also act as a trendy interior hack. Display your baby books with pride on floating shelves that showcase the best of your child’s nursery, and keep your space both stylish by introducing a statement chair into the corner of your room. If your space is a little on the small side, introducing mirrors in key parts of the room can help reflect light to promote a more spacious feeling.


    Chester - Black

    Chester Black by ACNE JR

    Simple structures

    If you’re looking to create a gender-neutral nursery, the Scandi interior style is totally the way to go. Neutral backdrops and the introduction of simple pattern structures create a look that doesn’t restrict by definition. Add in geometric patterns, interesting motifs through wallpaper and wall murals to open up your space. Swedish design duo, By May, has created an exclusive wall mural collection for Photowall which features playful pastel circles and graphic patterns, perfect for creating the Nordic feel in your nursery.



    Scandinavian style is dedicated to its minimal yet multi-functional form – introduce practical space-saving furniture to really get the most out of your room. Simple storage solutions like stacked suitcases and picture-book shelves add a quaint touch, while a small unit of drawers can double up as a baby-changing area.

    Animal adventures

    Great escapes and colourful fantasies have been long associated with the interior design of children’s bedrooms, and there are ways of introducing this look into your home using Nordic techniques. Animals can work especially well to inspire your child’s imagination while also adding a bold blend of colour and pattern into the room – try creating a contemporary feature wall with a vibrant repeat animal motif, the Photowall Galapagos Blue looks fabulous paired with animal-inspired fabrics.

    What interior techniques will you be adding into your baby’s nursey?

  • Photowall decorate an attic with the full force of Star Wars

    4 May, 2016

    It is May the Fourth and for the big Star Wars Day, we at the wallpaper factory together with Swedish blogger Trendstefan decorated an attic in the true spirit of Star Wars.

    At Tomas´ house, there was no hesitation when it came to renovate the attic that the floral wallpaper would have to go in favour of something more Star Wars inspired. Beloved characters from the blockbuster movies moved in through our wallpaper.

    Transforming the family´s attic into a small Star Wars den didn’t come as a big surprise for Tomas´ friends and family.

    “I liked Star Wars for as long as I can remember. As a kid, I collected everything Star Wars related – from comics to ice cream papers, clippings for the cinema ads and pens.” explains Tomas.



    Tomas´ first child is named after one of the famous Star Wars main characters, Princess Leia. The little three year old also shares her dad´s biggest interest.

    “Leia can already name all the movies, character and spaceships. She also loves to quiz the rest of the family on Star Wars facts and her reaction when she first stepped into the room after its transformation was absolutely fantastic. It really shows she is a true Star Wars fan.”



    The idea behind the attic´s renovation was so it could turn into a family room for both play and cosy nights in front of the TV. Now, that the whole family wishes on the room’s function is fulfilled, it has turned into a true Star Wars den. All walls have been given wallpapers with various Star Wars motifs from Photowall and Tomas´ Star Wars collection can finally take its place.

    “The biggest challenge was finding wallpaper motifs that fit the room’s size, but now that I’ve seen the results, I’m so happy. The wallpaper really gives a great mood throughout the room and a nice background to my Star Wars figures. It is great that the rest of the family are also happy. Now the only thing left is to mount up some shelves so all my collections will fit and the room will look perfect”

    Facts about Tomas:
    Age: 38 years
    Family: Wife and two Star Wars loving children
    Interests: Star Wars in all its forms
    Favourite Star Wars things: Most aspects of Star Wars that followed me from childhood – everything from the characters to comics, books, etc.
    Opinion on the new movie: They have done a good job phasing out of the old characters and introducing the new ones while getting the Star Wars feeling right – so I’m happy!

    This is how the attic looked like before: 



    The results after:


    Star Wars motif “Poster 4


    The motif – Star Wars – R2-D2 and CP 3O Tatooine


    The motif – Star Wars – Coruscant Buildings 1


    The motifs – Star Wars – Stormtrooper, Star Wars – Millennium Falcon Space, Star Wars – Death Star 2, Star Wars – Yoda Close Up

    All the photographs have been styled by the Swedish blogger Trendstefan.

  • Exciting new children’s wallpaper collection by Cathy Nordström

    3 May, 2016

    Photowall presents the Daydreams children’s collection designed by Swedish illustrator and designer Cathy Nordström. Inspired by children’s inexhaustible imagination, Cathy has created eight playful wall mural designs, in two different colour schemes.

    Inspired by nature, with beautifully subtle Scandinavian influences, Cathy Nordström’s design style balances minimalism with elaborate patterns perfectly to create a unique take on her Scandi heritage.

    Collaborating with Photowall to create playful designs reflecting the characteristics of childhood imagination, Cathy Nordström’s wall mural designs encourage play, discussion and imagination: something that the designer herself kept in mind throughout the design process.

    The strikingly put together collection features graphic-patterned ice lollies covered with dot details, rounded trees and stones in fanciful shapes and blue polar bears living in forests together with flamingos and giant strawberries.

    “I want children’s imaginations to expand when they see my designs. These wall murals have been created specifically for children and it is therefore especially important for the designs to encourage games, stories and curious questions,” explains Cathy Nordström.

    children's patterned wallpaper

    Cathy Nordström has a background as a graphic designer, so design and form have been a constant presence in her life. Cathy’s playful style reflects her love of nature and its small undiscovered details. Her personal favourite in the collection is Ice Cream.

    “Ice Cream is a design that makes me happy. It’s simple yet still playful and works in any room at all. It’s a design for everyone quite simply.”

    children's wallpaper ideas

    Daydreams is available exclusively from Photowall and is made up of eight designs, all in two different colour schemes. The designs can be ordered to size and cost £31 per square metre.

    All the photographs for the collection have been styled by Linda Åhman and shot by Jonas Gustavsson