• 21st Century Rustic Living

    28 April, 2017

    The rustic aesthetic is defined by bold, natural features combined with homely comforts and a nod to countryside living. As we move further into 2017, this trend is becoming more popular – and it’s not hard to see why. In this post, we’ll be exploring rustic living in the 21st century, looking at what makes this trend so appealing and providing you with our insightful guidance to bring countrified living into your own home this year.

    Let nature inspire you



    Jonna Jinton – The Secret Place

    At the core of rustic living is its dependence on natural components; raw materials like wood and stone work seamlessly together to create genuine surroundings that shy away from artificial intrusion. Wood, perhaps the most commonly used material in modern rustic design, is endlessly versatile but relatively inexpensive – making it the ideal material to bring into your home this year. Wooden beams are a timeless addition to any rustic home, and faux beams can look just as impressive as their built-in counterparts.

    Simpler ways to bring nature home include small accessories like wood-cut coasters, coffee tables and flowers. For a minimalist take on modern rustic living, black stone is the perfectly natural way to bring sophistication into your kitchen by creating an island or feature wall that will allow you to impress your guests.

    Use wooden flooring creatively

    Wooden flooring is synonymous with the rustic look, leading the way when it comes to evoking feelings of warmth, and flawlessly finishing off any look. Waltzing its way back into homes again this year is parquet flooring, which makes for an interesting take on a traditional flooring type.

    Modern designers have adapted this trend by using whitewashed boards or geometric shapes to transition the style to suit today’s taste, so use wooden flooring creatively to fit it into your own home style. Alternatively, classic rustic wooden flooring can be painted in Scandinavian-inspired greys, or left in its natural state to let the features of its raw beauty shine through.


    Adapt a countrified colour combination

    A traditional country colour palette consists of canary yellows and ducks egg blues, with shades of white, brown and beige for a simplistic, yet charming effect. While the sight of these colours is not uncommon in modern rustic homes, 21-st century style has encouraged home-owners to think outside of the box and try new, brighter accents to complement these base choices. Whether you’re going bold with Indian reds or bringing a space to life with greens, stepping outside of the traditional rustic comfort zone means you can create a one-of-a-kind space.


    Accessorise with art

    Modern homes are not complete without some form of art – whether that be a canvas print, statue or wall mural – and these creative mediums give you the chance to express your personality. Textured wall murals like brick or wood can add an element of interest to your rustic space, without the expensive price tag.


    Wallpaper motif – Old Ruff Brickwall

    While traditional rustic homes would focus on predominantly classical art, modern homes are free to incorporate contemporary art styles to fit the current aesthetic. Whatever art you opt for, make sure it reflects the space you’re creating. The rustic aesthetic continues to rise in popularity and shows little sign of slowing down. With the appealing aesthetic of home comfort, combined with nature and charm, the draw of countrified living has never been stronger – and with our top tips above, you could be one step closer to creating your own slice of rustic paradise, wherever you live.

  • Style with green this spring – 5 tip

    21 April, 2017

    The fabulously retro Swiss cheese plant paired with gorgeous green wallpaper – what could be more perfect for spring? Bring in the fresh green feeling of spring with large-leaved potted plants, pretty spring bouquets and flowing ferns.


    We’ve shed our winter jackets and can finally have our afternoon tea or coffee outdoors. In other words – it’s spring, and we love it! After freshening up our wardrobe, the change to spring also gives an urge to update our decor, and this season we are stoked about styling our homes with all things green.

    Top 5 tips for greenifying your home

    1. Green looks fresh and rejuvenating

    Loving green is easy for so many reasons, and we came up with several. Besides the obvious – that it’s simply beautiful – green has a calming and balancing effect. It works great in most rooms but definitely works best in rooms where you want to relax in a harmonious environment. If you combine green with grey, white, baby pink or even a wood pattern motif, you’ll bring out even more of the colour’s natural beauty.

    2. Don’t forget plants

    Surely you’ve heard this already, but it’s worth repeating: Decorating with plants is always right. Let plants become a feature of your decor. Choose the potted plants and leaf shapes that suit your style. Create a botanical oasis with the retro Swiss cheese plant, fig trees, the Chinese money plant and ferns. Match the plants and their pots to your interiors. Some plants even have a humidifying effect and are perfect on your desk or in your bedroom.


    Lottas Trees – Mountain Pine – Off White. Vases and the basket comes from Designtorget.

    3. Greenifying – beyond the flower pot

    Do you absolutely adore plants but feel you haven’t got the space or the right environment for plants to thrive? Then our top tip is to use products created from nature as the best source of inspiration for a natural and tranquil vibe. Find towels patterned with green leaves, hang a shower curtain with plant life motifs, snuggle with flowered pillows and put up curtains that reflect the serene forest and countryside.


    Lemon – Botany Banana

    4. Wallpaper in a range of shades

    Perhaps you’ve already decided on green for your walls but not the exact shade. Our top tip is to test your way forward. Order wallpaper samples and put them up, remembering that the shade you choose sets the mood of the room: Forest green and other subtle shades of wallpaper create an elegant and more luxurious vibe whereas green wallpaper with brown tones reflect a warm and cosy atmosphere. For a bright, fresh feeling, light green or pea green will do the trick.


    Acne JR – Bambu Green

    5. Where else can you do the green look?

    Green plants, decor and wallpaper work just as well in your summer cottage or conservatory as they do in your house. Choose the right flowers and foliage for the feeling you want to create, then add textiles like pillows and curtains for a natural, cosy vibe.


    Floral wallpaper

    Do you want to greenify your home? Right now, until 8 May, we offer 30 % off on all our green motifs. This offer may not be combined with other discounts or offers. To activate the discount, don’t forget to use the code springgreens when you check out.

  • DIY Easter crafts with wallpaper for three-year-olds

    2 April, 2017

    With Easter around the corner, we’ve been crafting with our young friends, seen what Easter means to them through their eyes and been inspired by their ideas. This led to daffodils and wallpaper chicks on drinking straws that would delight any three-year-old.


    Whatever crafting activity you decide to do, which ​wallpaper​ pattern you choose is not that important. Let the little ones choose, even if your chick turns out to be green or purple or you end up with daffodils and green cacti like we did. The easter crafts will be more personal and fun, and perhaps your three-year-old can tell you a cute story about why your chick is blue.


    The motifs featured in the picture are Bambu Yellow by Acne JR and Cacti Green by Gustaf Öhrnell.

    Make your own daffodil following these easy steps

    1. All you need is a piece of your favorite wallpaper, children’s scissors, a pen or pencil, a template, tape or glue, pipe cleaners in colors of your choice and cupcake liners.

    2. First, get your flower template. You can either find one online and print it out or draw your own flower. Trace the template on the reverse side of the wallpaper.

    3. Trace as many flowers as you want to make. Cut it (or them) out carefully. This is when having an adult nearby is a good idea.

    4. Turn the flower so the reverse side of the wallpaper faces up and glue or tape the pipe cleaner to it.

    5. Then turn the flower upright and tape or glue a cupcake liner in the middle. Repeat until you have as many flowers as you like. You can stick daffodils in all the plants in the house or fill a vase with your flowers and place it on the breakfast table.


    Make your own chick following these easy steps

    1. All you need is a piece of your favourite wallpaper, a pen or pencil, children’s scissors, tape or glue, straws, a chick template, feathers and googly eyes.

    2. Make your own template by drawing a chick or find one online and print out. Trace the template on the reverse side of the wallpaper. Trace as many chicks as you like.

    3. Cut out the chicks. This is when having an adult nearby is a good idea.

    4.Tape or glue the straw to the reverse side of the wallpaper.

    5. This next step is the only one that is a little tricky. Make the beak by cutting a V shape in the straw.

    6-7. Turn the chick so the wallpaper pattern is facing up and glue on a feather and some googly eyes.

    8. Repeat until you have as many chicks as you like. Then place the chicks in a glass on the table.


    If you have older kids: Watch our DIY video that shows how to make your own Easter lanterns out of wallpaper.

  • DIY-tip: Origami diamonds made with wallpaper

    23 March, 2017


    Our best DIY-tip is to use your favourite wallpaper motif to create unique decorative origami diamonds. They are the perfect element to a birthday party or a cute detail in every kid’s room. Here we used the wallpaper Linen Pink by Lemon. Take a look at our guide and follow the steps below to create your own hand made diamond.


  • International Women’s Day – Photowall is inspired by female designers in our range

    8 March, 2017

    It’s all about women, six powerful and inspiring female designers. On this year’s women’s day, we would like to pay an extra little tribute to them and their wallpaper motifs.

    Nothing Can Go Wrng

    Hand-painted brushstrokes, glamour and an explosion of colour sums up the design duo Nothing Can go Wrng’s wallpaper motifs. The Stockholm-based duo of Adriana Bellet and Paula Maso create motifs where their love of colour and form are in focus. For Photowall, they created monstera leaves, terrazzo patterns and confetti glitter, all in nice colour combinations.



    Eternal Weekend – Blue – Nothing Can go Wrng

    Jonna Jinton

    Jonna Jinton’s magical wonder of nature began to grow when she moved to a small village in the northern parts of Sweden at the age of 21. Today she is the photographer, blogger and artist who made the dream-like nature of northern Sweden into wallpapers. With her camera, Jonna has captured dancing mists, ice blue trees in the twilight and lonesome trees.



    Into the Wild – Jonna Jinton


    Cathy Nordstrom

    Ice lollies covered with dots, blue polar bears living in the forest with flamingos and giant strawberries create room for the imagination on the walls of your children’s room. Cathy Nordstrom’s collection for Photowall encourages playfulness, discussion and is created with inspiration from children’s inexhaustible imagination.



    Ice Cream Pink – Cathy Nordström


    Team Hawaii

    Mushrooms, frogs, birds and butterflies, the design duo Team Hawaii with Malin Grundström and Anne Gustavsson have created wallpaper motifs, which draws our minds to nature. Their wallpaper collection, Nature Calling, is available exclusively at Photowall and the collection’s motifs can be ordered to size.



    Cuckoo’s Nest Heather - Team Hawaii


    Besides these six designers, we have many new, established and talented female designers and photographers in our range, which we are very proud of. All with their own unique design language and creative process. We are also continuously looking for new collaborations with amazing women to highlight.

  • A guide to mastering pattern play

    7 March, 2017

    Forget sleek lines and subtle prints – maximalism is the new minimalism. This modern style encourages you to unleash your creativity onto your home’s interiors with colour and texture. The trend’s linchpin? Patterns – big, small, geometric, soft…anything goes in this bold and bright outlandish world. But using a myriad of prints in a singular space isn’t as easy as nailing a neutral palette in minimalist style. To help you get to grips with the art of pattern play, we’ve compiled a number of top tips to follow.

    Use pattern as a form of expression

    The number one rule of making patterns work in harmony is to choose prints which reflect your personal character and unique taste. Spend time researching those that attract your eye instantly – consider geometrics, florals, stripes, animal prints and polka-dots.

    Nora Felin, Marketing Manager at Photowall, said: “Create a mood board to help form your ideas – Pinterest is a really easy tool to use. While you can explore the feel of an overall style, you can also dig deeper into how you want individual parts of the room or furniture to look, too.”


    Begin with a base

    To kick-start your pattern project, you need to form a base. Do this by picking out your favourite colour and style – for example, pink and floral. Use the shade and pattern you have chosen for one of the most dominant features of your room, such as your wallpaper, flooring or a sofa.

    children's wallpaper ideas

    Create your layers

    Choose secondary shades and prints that are complementary to your base – that way, they’ll pull the look together. You can try repeating the same colour in a different shades or opt for hues that are perfectly paired – think aqua with cherry red, yellow with grey or emerald with gold. This second level of pattern is best used on statement pieces in a room, such as rugs, cushions and lamps.

    Nora comments further:  “If you’d prefer a formula to follow, try the 60/30/10 approach. Use 60% of your favourite pattern as your primary base, 30% of your secondary pattern and then 10% of a tertiary pattern which can be used for accent features.”

    Flies by Mia Marie Overgaard

    Balance out patterns

    Make sure the prints which you choose range in size, otherwise your room will teeter on the verge of looking bizarre, rather than eclectic. If you use something bold on your walls, opt for a pattern that’s less busy for your soft furnishings. The best tip to follow would be not to choose more than one pattern of the same scale size.

    Nora adds: “Use obviously different patterns, such as a sleek wide stripe, intricate geometric shapes and ditsy florals. That way, the look will look obviously intentional.”


    Provide pattern breaks

    One key thing to keep in mind while decorating with numerous prints is to provide your room with intermittent rests from pattern. You can break up the space by using solids, which can be easily achieved with a simple neutral wall or a sofa in a sole shade. Be sure to distribute both solids and patterns evenly throughout a room, otherwise the space could risk looking out of kilter.


    If you are looking for more home décor inspiration, explore our blog now.

  • Trend alert: Adorable gender neutral ideas for your nursery

    28 February, 2017

    Nurseries awash with baby pinks and powder blues are seemingly no more – instead, the design world is leaning towards gender-neutral colours. It’s a far cry from trends of the past few decades: the 70s was all about vivid orange shades, the 80s was a time of bright iconic prints and the 90s saw elaborate themes soar in popularity (think cowboys, space and under the sea).

    From simplistic schemes to bold designs, there’s so many ways to decorate your baby’s space without a glimmer of pink or dot of blue. Take inspiration from the mummy bloggers who have been ditching traditional colours in favour of gender neutral nurseries. We show you how they achieved the look – and how you can, too.

    Mural wall: J For Jen

    This Leeds and London based blogger decided a super girly pink nursery wasn’t for her. Instead, she settled for a mountain mural as the focus for the room, complemented by grey and white tones. To finish off the look, she went for a Scandi-style cot, cute hanging storage and a comfy nursing chair piled with soft furnishings for a snug corner feature.

    Get the look: Want to emulate J for Jen’s chic nursery? If you’d prefer to avoid painting a mural, choose a pre-made one instead. Go for ice cream tones with this version from Linnéa Nilsson Lundell or opt for rich forest shades with this design from Michael Mullan.


    Image credit: Instagram/msjenallison

    Grey among clouds: Mummy Burgess

    Mummy Burgess, otherwise known as Kay, decided to plump for a minimal look for her son’s nursery, with splashes of grey and white. She added personality with a cloud theme and managed to hit two nails on the head – cute and gender neutral. What we love about this room is that it’s got a soothing style that’s not only effortless, but timeless, too.

    Get the look: Stencil clouds on top of a dove grey paint and you’ll be well on your way to mimicking this chic style from Mummy Burgess.


    Image credit: Instagram/MummyB_KW

    Bright colour accents: Bev Cooks

    While her blog, Bev Cooks, is designed to revolve around food, author Bev Weidner loves to document family tales, too. For her child’s nursery, she blended pristine white walls with pops of colour – you can spot them all around the room, from the vintage buildings blocks to the cool record player. The result? She proves that you can still play with colour in a gender neutral room.

    Get the look: Use a pure white shade on all four walls then focus on your accessories to inject colour, just as Bev has done.


    Image credit: Instagram/BevCooks

    Playful prints: Oh Eight Oh Nine

    Perth-based blogger Tarina applied her interior design knowledge to her son’s nursery – and it’s nothing short of gorgeous. The space nails how to clash patterns in an artful manner, while using cool grey as a base layer.

    Get the look: Apply a light shade of grey and then give plenty of thought to your accessories and furniture, carefully balancing slithers of colour with layers of texture.


    Image credit: Instagram/oh.eight.oh.nine


    For further home décor inspiration, explore our blog now.


  • Paint and pounds: How to cut the cost of decorating

    Planning to refresh your home with new colours and a whole host of accessories is always an inspiring time – from enthusiastically perusing Pinterest for ideas to planning your new space to the utmost detail. But put the excitement of home décor aside and the realisation of the price tag it comes with may set in as, quite often, it can be a hefty one.

    According to a report by Which? the average cost of hiring a decorator to wallpaper, paint and gloss a medium-sized room can total as much as £738. Add to that the cost of materials, such as paint and wallpaper, and you’re already looking at quite a large price tag which doesn’t even include buying furniture, accessories and soft furnishings.

    To help you keep your decorating budget in check, we’ve compiled a roundup of tips and tricks for revamping a space without breaking the bank (plus the places to splurge, too).

    Plump for a feature wall

    Want a room to pop without spending a fortune? Opt for a standout feature wall, using an attention-seeking patterned wallpaper to draw the eye – it’ll give any room an instant lift. To pinch the pennies even further, pair with white paint which is not only chic but is said to be a cheaper choice than coloured versions, too.


    Try your hand at upcycling

    Before you embark on the shopping trip of the century, take a moment to think about any items you already own which could be upcycled – you’ll find most have heaps of potential. A lick of chalk paint, reupholstering in leftover fabric or making the most of the end of wallpaper rolls can go a long way. Try upcycling using daring prints and fabrics to transform old furniture into statement pieces.

    iwa_boxar_photowall 28129

    Splurge on key pieces

    Investing in important furniture, such as a sofa or dining table, will go a long way. Pick products which fit within your budget but are of high quality. Well-made pieces can last up to 30 years, so are well worth splashing out on.


    Update soft furnishings

    If you don’t want – or need – to buy a new sofa or bed, try updating your soft furnishings and accessories instead. Cushions, throws and bedspreads are completely affordable and can give your space a stylish new look, without having to change the entire room.


    Maximise natural light

    Your home can instantly feel bigger and brighter if you utilise natural light where possible. Allow the sun to stream in by framing your windows in a pale or white shade and choose a light fabric for your curtains or blinds. It’s a simple but very effective trick of the trade.


    Do it yourself

    The best way to save money while decorating is opting to do the work yourself, rather than employing professionals. There’s plenty of tutorials available on the net to help you along the way – if you’re looking to install a wall mural, we’ve got a handy video to help you with every step.


    For more home décor inspiration, explore our blog now.

  • Emelie Leijon is releasing a wallpaper collection with nature in focus

    23 February, 2017

    Today the designer and founder of the Swedish brand E.Leijon does a wallpaper debut with her collection Nordic Stories. The collection, created by Emelie Leijon started with ceramics and quickly developed into both fabrics and tiles. Now it launched in the form of three wallpaper motifs, all in different colour schemes.


    Emelie Leijon always liked to create things. Way back, since childhood, she has felt the need to use her hands as a creative tool.

    – As long as I can remember I have been looking for new ways to work with my hands and express my creativity. Form and Design is close to my heart, explains the designer Emelie Leijon.

    Emelie has always been creating, even long before she started her own label. It began with an art education, then continued as a graphic designer, first as a student at Berghs, the Swedish based School of Communication, then as a graphic designer and web designer at an agency in Stockholm. It was then the thoughts of getting to do something different, to start her own brand began to grow. Two years later Emelie took the leap and started her brand E.Leijon.

    – The momentum to go ahead came from the desire to work for myself and decide over my own time. But also to be able to develop my own ideas and making my own products.

    It is in the Nordic forests where the patterns come to life inside Emilie’s head. Here is where she finds shapes, tones and colours, which she then transforms into motifs. In all her products you can see the presence of nature.


    – For me, the most beautiful and interesting shapes are those that have their roots and beginnings in nature. I am inspired by the calm, muted colour scheme and the organic shape of things.

    In her very first design collection, Nordic Stories, Emelie focused on the contrast between the delicate and transparent in the motifs and the hard, clean ceramics.

    – In the collection, I wanted to capture the beauty and ethereal that is contained in the leaves that have remained over the winter. There is something very complex in the small wire plants in each leaf that I think it’s beautiful.

    Emelie Leijons wallpaper designs

    Something that made wallpapers well suited for Emelie was that she already had a predilection for large scaled pattern. Now it was her opportunity to really try to scale up the patterns.

    – The patterns really grew and came to life in a large format, which was fantastic to see.


    Emelie named her wallpaper motifs Hydrangea, Fern and Ash, names which all has a connection to nature. Emilie’s own favourite motif is Ash.

    – I think the Ash leaf is best at symbolizing what I want to express. Something both ethereal and transparent, but also faded, weathered, and enigmatic. It has a story to tell. And since I created a very simple pattern, it became a nice contrast which I like, explains, Emelie Leijon.

    All Emilie’s wallpaper motifs are available to order at Photowall.co.uk as made-to-measure wall murals costing £28 per square meter.

  • Swedish designer Linnea Nilsson Lundell shares her top arts and crafts tips for Valentine’s Day

    13 February, 2017

    Here at Photowall Valentine’s Day is a day filled with love, crafts and wallpaper, but also a day we are happy to send greetings to our loved ones. This year we did it with cards and wallpaper envelopes created by designer Linnea Nilsson Lundell using her new wallpaper motifs that fittingly is called Lovebirds.


    A greeting on this pinkish day is never wrong! Linnea Nilsson Lundell’s best tip is to draw your own card – fun to do and a personal gift to get. Linnea used the sketches for her new wallpaper motif.


    Below Linnea shows how the motif came to life and how, especially for this day, turned it into a Valentine’s Day card. You also get a step by step guide to see how she created an envelope with a heart shaped wallpaper cutout.

    Wallpaper Envelopes – step by step

    You will need – your favourite motif (in this picture Linnea used her own motif Lovebirds Velvet Sharp), double-sided tape, a scissor, pencil, ruler and a heart shaped template.

    1. Draw a line around the heart template on the motifs back.

    2. Cut out the heart.

    3. Draw lines where you’ll fold the edges. One tip is to bend the edges a little to see where to fold and then draw the lines, but don’t bend it too hard to leave marks on the wallpaper.

    4. Afterwards fold the lines edges on the long sides of the heart.

    5. Use adhesive tape, but only on the lower part (the hearts round parts) that will be folded up. This is so the card can be placed inside when your envelope is finished.

    6. Tape with adhesive tape on the sides.

    7. Fold up the bottom, the hearts round parts.

    8. Finished! Now add your hand-drawn card with a love greeting and send it to your loved ones.


    Finally, we would like to tip that everyone can create their own wallpaper or Canvas. You can easily upload a sketch, illustration or photograph to photowall.co.uk and we’ll print it – a perfect gift on Valentine’s Day.