• Swedish designer Linnea Nilsson Lundell shares her top arts and crafts tips for Valentine’s Day

    13 February, 2017

    Here at Photowall Valentine’s Day is a day filled with love, crafts and wallpaper, but also a day we are happy to send greetings to our loved ones. This year we did it with cards and wallpaper envelopes created by designer Linnea Nilsson Lundell using her new wallpaper motifs that fittingly is called Lovebirds.


    A greeting on this pinkish day is never wrong! Linnea Nilsson Lundell’s best tip is to draw your own card – fun to do and a personal gift to get. Linnea used the sketches for her new wallpaper motif.


    Below Linnea shows how the motif came to life and how, especially for this day, turned it into a Valentine’s Day card. You also get a step by step guide to see how she created an envelope with a heart shaped wallpaper cutout.

    Wallpaper Envelopes – step by step

    You will need – your favourite motif (in this picture Linnea used her own motif Lovebirds Velvet Sharp), double-sided tape, a scissor, pencil, ruler and a heart shaped template.

    1. Draw a line around the heart template on the motifs back.

    2. Cut out the heart.

    3. Draw lines where you’ll fold the edges. One tip is to bend the edges a little to see where to fold and then draw the lines, but don’t bend it too hard to leave marks on the wallpaper.

    4. Afterwards fold the lines edges on the long sides of the heart.

    5. Use adhesive tape, but only on the lower part (the hearts round parts) that will be folded up. This is so the card can be placed inside when your envelope is finished.

    6. Tape with adhesive tape on the sides.

    7. Fold up the bottom, the hearts round parts.

    8. Finished! Now add your hand-drawn card with a love greeting and send it to your loved ones.


    Finally, we would like to tip that everyone can create their own wallpaper or Canvas. You can easily upload a sketch, illustration or photograph to photowall.co.uk and we’ll print it – a perfect gift on Valentine’s Day.

  • Andreas Engesvik designs wallpapers for Photowall

    6 February, 2017

    From the head to the hand. Go behind the scenes where the prominent Norwegian designer Andreas Engesvik reveals how he went about creating wallpaper patterns for Photowall.

    It all started about two years ago. A meeting between a designer and a design manager. A designer who put Oslo’s design scene on the map and who, in most contexts, is called one of Norway’s leading designers. His name is Andreas Engesvik and he’s just about to launch the wallpaper collection, Manuscript, for Photowall. But if we go back a little, to somewhere between their first meeting and today, when Andreas’ design process began.


    – It simply started in my head. There, I thought and defined – what should I do? Then I gathered my thoughts which were independent from the each other and that would hopefully have a impact on other people, says Andreas Engesvik.

    After collecting some thoughts it was time to start sketching. All Andreas had to keep in mind was that the motifs would work on the wall. But to create two-dimensional patterns turned out to be a little different from the three-dimensional Andreas was used to.



    – It was hard. I thought it would be easy, but the two-dimensional process is very different from the three-dimensional one which I am used to working with. Here I review and consider the subtlety of simplicity.

    For this collection Andreas took inspiration from old techniques. It was a must for the presence of the hand to be seen. All motifs were painted by hand and will be printed digitally in Photowall’s studio in Skarpnäck, Stockhom.


    – I have long been fascinated by hand prints and their capacity and ability to create things. Whereas the digital is often related to technology, the hand is closely associated with the body, the mind and nature. The hand was in this case also crucial to head, as we wanted to distinguish the digital printing technology to something more analog.



    The collection of three motifs which Andreas Engesvik named Rain, Shelter and Berries are all living proof that they where created by the hand. The uneven lines and dots give room for interpretation and reveals that a machine didn’t create them. Looking closely at the motif Rain, you can almost see when Andreas has paused to breathe. But the motifs reflect not only the presence of the hand, but also what and how we see it.

    – Even if the forms are simple, I want them to revive people’s ability to create associations.

    Therefore, someone who looks at the motif Rain might see rain patters hitting the ground, but for others the blue lines might turn to something different, maybe tile joints?



    But going back to the first meeting between the design manager and Andreas Engesvik. We asked Andreas what really made him chose to create a wallpaper collection for Photowall? – Mainly, I believe all home parts are interesting and because I also wanted to work with Amber – Photowall’s design manager, says Andreas Engesvik.



    About Andreas Engesvik

    Andreas Engesvik has been a designer for quite some time. After a master’s degree from National College of Art and Design, he started his own company, Norway Says, in 2000. Nine years later he founded the self titled Andreas Engesvik in Oslo, where he currently collaborates with international brands such as Iittala, Muuto and Fogia.

    Andreas’ wallpaper collection is available exclusively from Photowall as made-to-measure wallpapers  costing £29 per square metre. The interior photos were styled by AnnaLeena Leino and taken by Kristofer Johnsson. The photos of Andreas is photographed by Siren Lauvdal.

  • A breath of fresh air: The importance of bringing the outdoors in

    5 February, 2017

    Nature has long served as inspiration for interiors, popping up year after year on home décor trend reports. But bringing the outdoors in isn’t just a pretty fad – it also comes with bags of benefits.

    It’s more important than ever to use green tones and natural landscapes in your home, as research continues to reveal how vital it is to get a daily dose of nature. NASA has proven indoor plants, natural fabrics and wooden furniture can help boost immunity and relaxation, while another study revealed that green or natural features can increase well-being by 15%.

    Plus, nature-inspired interiors continue to climb in relevancy as we struggle to get outside as often as we need to. A report has found that people in developed countries spend 90% of their time indoors, while another highlighted that 75% of UK children spend less time outside than prison inmates.

    So when you can’t get outside, featuring natural inspiration in your home can serve as the second best thing. To create that all-important connection to the outdoors, we’ve put together six ways you can use earthy elements in your home.

    Planet-inspired palettes

    Fill your home with colours inspired by the great outdoors – we’re talking greens, blues, browns and yellows, which all nod to nature in its various forms. If you want to keep in vogue, try using Pantone’s Colour of the Year 2017 – ‘Greenery’. The zesty shade is reminiscent of fresh spring foliage and can be either used in accessories or to coat feature walls.


    Utilise sunlight

    Allow natural light to stream into your home with clever daylighting techniques. Not only will it bring a room to life, colours will be enhanced and it’ll create a brighter setting. Try out tricks such as replacing heavy drapery with more delicate fabrics. You can also maximise what light you do have with pale flooring and muted walls.


    Indoor greenery

    What better way to bring the outdoors in than with some live plants dotted around your home? Controlling your home’s air quality is just one of their many benefits, while being in close proximity to living plants can also reduce stress and enhance creativity. Not to mention they can instantly lift a room and can add texture, colour and shape. What type of plant you choose will be dictated by your own personal style – go trendy with a terrarium, low maintenance with cacti or change things up with fresh bouquets every week.


    Natural sources

    Indulge your nature-inspired theme further with fabrics and furniture. There’s plenty of natural sources you can work with, whether you’re a minimalism fan or colour enthusiast. Wood is an easy choice that injects warmth into its surrounding, plus is versatile in its application – you can choose from a number of finishes and use it for everything from flooring to photo frames. Other natural materials you could work into your home include cotton, wicker, rattan, cork and bamboo.


    The art of nature

    If you have a blank wall that needs bringing to life, try featuring art which depicts the great outdoors – it can instantly add warmth and interest. Either create a gallery wall using multiple works of art or opt for a floor to ceiling wall mural.


    Natural flourishes

    Give your finishing touches the green treatment, without compromising their style. Choose chintz flowers, tiny birds or delicate leaf patterns for your soft furnishings. Easy touches also include popping pine cones in a bowl, artfully arranging twigs in a vase or filling a basket with piles of freshly chopped logs, ready to throw on your fire. You can also touch other senses too, using sandalwood candles and floral potpourri to emulate natural scents.


    If you’re looking for more home décor inspiration, discover our blog now.

  • 6 things we learnt from The Great Interior Design Challenge

    The annual hunt for Britain’s best amateur designer returned this year with The Great Interior Design Challenge. Nine contestants battled it out, transforming rooms in a plethora of properties up and down the country – including art deco flats, thatched cottages and modern town houses.

    Although the series has now come to a close, we’re still reflecting on all the home décor inspiration that we’ve soaked up throughout its episodes. Besides our rekindled adoration for Kelly Hoppen, watching the show has provided plenty of interior design tips and tricks. Transform your home in successful fashion with the help of The Great Interior Design Challenge – just follow these six steps.

    1. Mood boards are key

    Putting your creative vision onto paper is no mean feat – but it’s an essential step towards design success. While mood boards are used to win over property owners and impress the judges during The Great Interior Design Challenge, they can help you establish basics such as colour and style.


    1. You can upcycle anything

    During each episode of the series, an upcycling challenge was set to the contestants featuring a spectrum of different items. Their décor wizardry demonstrated how upcycling knows no bounds – transforming everything from a whisky barrel to a delicate metal sphere. Lend inspiration from the show and tackle a project of your own. It presents a great chance to show off your creativity, whether you choose to use chalk paint, wallpaper or leftover scraps of fabric to breathe new life into something old.


    1. A lot can be achieved in 48 hours

    The show’s amateur designers only have minimal time to completely transform a room, which may seem intense and unrealistic – but it does ring true for many DIY projects. Most of us are time-short and can only squeeze an interiors overhaul into a matter of days. If you’re going to emulate the show’s tight time frame, you’ll need your mood board prepared, materials on hand and bags of energy to blast through your to-do list.


    1. Clash those patterns

    2017 runner up Oliver Thomas won legions of fans, thanks to his eye for colour and pattern. In the final episode, we saw him take on a bedroom, clashing all sorts of different textures and patterns with maximalist flair. Follow his bold style by using a variety of prints and materials – experimenting will help you soon find your personal limit.


    1. Velvet is back

    Fashion had a love affair with velvet during the 80s and 90s, though it seemingly lost its crown for a short while. But during this year’s Great Interior Design Challenge series, the judges took a liking to the Marmite fabric, which is seeing something of a resurgence. After a stint on the catwalk, interior enthusiasts are now using velvet to create a sense of luxe in their spaces. For a refined look, use the material in a blush shade for your soft furnishings. Or to embrace the trend with full force, pick a rug in an attention seeking mustard hue.


    1. Minimalism is a winner

    While muted shades and streamlined shapes may not be everyone’s cup of tea, minimalist style was the focus of this year’s winner, Daniela Tasca York. She triumphed in her pursuit of design glory, thanks to her modernist approach. Daniela’s prize-winning rooms featured an abundance of white, clean edges and eclectic textures.

    Spring Pines - Mira Nameth - Photowall

    For more home décor inspiration, explore our blog now.

  • Britain’s best Instagram accounts to follow for home décor inspiration

    25 January, 2017

    If you’re looking for a treasure trove of design inspo, there’s no shortage on Instagram – you can spend hours perusing beautiful snaps. So what better way to kickstart a new year than with a dose of home décor inspiration straight from Britain’s leading Instagrammers? We’ve handpicked the best to follow and learn from, no matter what your personal style may be.

    1. For rustic chic: Rock My Style


    Photo credit: Instagram

    Sister site to bridal favourite Rock My Wedding, this account has been designed to bolster your interiors inspiration. From DIY details to everything you need to know about palette planning, RMS will have you revamping your home in no time.

    1. For dark décor: Abigail Ahern


    Photo credit: Instagram

    Delve into the dark world of interiors, with Abigail Ahern. Shunning usual design trends, this account focuses on rich colour and moody textures. It’s a far cry from the pastel shades and minimalism styling we have become accustomed to, but you’ll soon fall in love with her dark palettes and delicate detailing.

    1. For patterns galore: Swoon Worthy


    Photo credit: Instagram

    Kimberley Duran, owner of Swoon Worthy, is a self-confessed eclectic boho glam fan, which is easy to see when you scroll through her Insta account – it’s awash with bold colour, funky prints and a variety of textures. Be warned, this interiors feed is nothing short of addictive.

    1. For Scandi style: Hannah In The House


    Photo credit: Instagram

    If you’re looking for an account teeming with Nordic influence, you’ll find it on Hannah Trickett’s Instagram feed. We’re talking soft minimal style, with an abundance of white and grey shades and plenty of simple furnishings. Trendy Scandi-style interiors are likely to be just as popular this year, with the Swedish concept of ‘Lagom’ set to become the new ‘Hygge’, according to Photowall’s team of experts.

    1. For English countryside: Apartment Apothecary


    Photo credit: Instagram

    Plunge into this interiors rabbit hole and you may find it’s hard to get out. Apartment Apothecary regularly posts beautiful pictures illustrating how to nail pastel shades and feminine detailing. You’ll find room makeovers, craft tips and tutorials all rolled into one beautiful account.

    1. For heaps of colour: Little Big Bell


    Photo credit: Instagram

    Step into a digital fantasy land where bright colour rules, with Little Big Bell. Geraldine Tan, the account’s owner, plays artfully with vivid shades and prints, often choosing white walls as a blank canvas.

    1. For understated glam: Design Hunter


    Photo credit: Instagram

    Click onto this Instagram feed and you’ll find minimalistic nirvana – here, luxurious touches are married with contemporary design to create beautiful interiors. Showcasing ways to style your rooms and embrace new trends, Design Hunter won’t let you down if you want to emulate her simplistic taste.

    1. For statement design: Sarah Akwisombe


    Photo credit: Instagram

    Breaking all the design rules is what Sarah does in stylish fashion. Her outspoken approach has bought her thousands of followers, along with her predilection for bold interiors. Visit her corner of the internet and you’ll find her posts are full of bright colour, edgy materials and plenty of personality.

    1. For quirky goodness: Mad About The House


    Photo credit: Instagram

    Journalist Kate Watson-Smyth is at the helm of this Instagram account which guides you through how to decorate a space with interesting and unusual items. Expect snaps from insider her home, as well as curated visuals of beautiful rooms.

    10. For family-friendly interiors: The Ordinary Lovely


    Photo credit: Instagram

    Family spaces don’t just have to be functional, they can be beautiful too – which is exactly what Rachel, the brains behind The Ordinary Lovely, champions. Scrolling through her bright snaps will feed anybody with an interiors obsession, with plenty of makeover ideas and styling tips to take inspiration from.


    If you’re looking for more décor inspiration, discover our blog now.

  • Trend-spotting – 4 trends to keep an eye on in 2017

    20 January, 2017

    A new year and new wallpaper trends where colour and personality are in focus. At Photowall we’ve rounded up the key trends for the wall.

    Wallpaper Trend 1 – Authentic Presence


    We’re welcoming the year where structure wood-wallpapers are dominant, at least if you like the trend’s authentic presence. Here we see rustic and beautiful green, with details that reflect the hand-made. And what breathes more craft than a structure on the wall? Let wood and nature take place on your wall.

    Wallpaper Trend 2 – Vibrant Shapes


    Yearn for the bright colours, playful pattern combinations and art of the 1980s.  A splash of colour or a geometric pattern on the wall is absolutely right in this trend. Here it’s all about humour. Our best tip to cheer up the wall: add wallpapers with block colours or dots.

    Wallpaper Trend  3 – Dramatic Elegance


    Finally it’s time to push the boundaries. Here it is perfectly fine to add more of everything on your wall. The wallpaper is slightly crazier; the motif a tad bigger and if it is filled with big-leaved plants it’s all you need – almost, anyway.

    Wallpaper Trend 4 – Future Feelings

    future-feelings-blogThe future offers sparkling Northern Lights and planets on your wall. Choose between black, midnight blue, or to boldly go where few have gone before, why not shocking pink? And the icing on the cake – the wallpaper designs are printed digitally!

  • Great trend day introduced by Trendstefan

    Photowall kicked off the new year with a large dose of inspiration at Great trend day, a major design trend event organised by Trendstefan on 10 January in Stockholm. Trendstefan unveiled the five major trends we will see a lot of in 2017 – the year of colour.

    Check out Trendstefan’s five trends for 2017


    The Peter Pan trend

    This trend is all about not wanting to grow up. You dare to wear whatever you like, whether you’re off to a banquet or clearing out the garden shed on a rainy Sunday. You introduce your kids to Pokémon Go but then you are the one who ends up playing it. The decor is playful, androgynous and humorous with hints of the Tropics and the 1970s. The green potted plant is a welcome addition. You even arrange green, light blue and pink plastic beads on pegboards and delight in making trivets with the kids.



    Old is the new black, says Trendstefan

    Old is back. Brands have aged, are reinventing themselves and are attracting designers who dare to go all out. Fashion magazines parade older models, and store interiors channel the look of the ye olde apothecary. Start decorating with a base of black and then add black details. Dark brown wood is prominent in this trend and an oil painting on the wall an absolute must. This is where you say goodbye to Scandinavian design!



    Kelim kinship looks to the east

    Handmade, simple, and to use a new word coined by Trendstefan, hut-made. Influences come from Oriental and African patterns and colours. Details add a handmade look. It’s fine to keep the decor simple and unfussy, but use heavy-looking furniture and fabrics. The potted plant has a natural place here too – preferably a banana plant. Colours such as red, sand, denim blue and dark green dominate the trend.


    Superhero and supernature – it’s about colour

    The superhero features in this trend, though not necessarily in the traditional form. There’s a new kind of superhero, one who is a committed role model or why not even Beyoncé? You crave colour, and according to Trendstefan, you follow Instagram accounts that are not afraid to use neon colours paired with blues, reds and yellows. You decorate with flowers – spectacular, supersized flowers – and idolise Nerd 2.0.

    Waste – reuse it

    Return, recycle and reuse what’s left. You’re gradually starting to use services like Sellpy – a Swedish startup for selling on the items you no longer use – and fallingfruit.org. You also demand more innovative interior design solutions that consider the environment. You look for young, environmentally aware designers who create materials from coffee grounds or rugs from textile industry leftovers. You decorate using recycled materials and are not afraid to borrow products from your friends. In this trend, colours are taken straight from nature.

  • 4 interior trends to channel in 2017

    4 January, 2017

    It’s hard to imagine anything could top the lush tropic patterns and archetypal seventies swatches that took the design world by storm in 2016. But since leading colour experts Pantone announced ‘Greenery’ as Colour of the Year 2017, we’re expecting even stronger vibrancy in this year’s interior trends.

    With that in mind, we’ve rounded up the key interior trends predicted for 2017 and how you can channel them in your own home.

    Zest is best

    You heard it – green is set to dominate colour palettes this year and utilising the natural shade can help create an energising space. Whether you use accent bursts or go emerald with your paint palettes, introducing green hues into your home will be a sure winner this year.

    As one of the most soothing shades around, green can add a sense of ease to any part of your home. You might not want to use green from floors to walls, but introducing the colour subtly with accessories is a great way to inject the trend into your home.

    For refreshing green wallpaper ideas, discover the colours collection on our website.


    Jungle Canopy by AL Collection

    Distinctive textures

    Cracked textures will have their moment and mixing materials will be on-trend in 2017. Both sustainability and practicality are predicted to be the next big thing in interiors and design elements that reflect this will reign supreme. Cork walls in particular can add a sense of responsible minimalism to your space while also channelling a Scandi chic style – pair with crisp white tones for a contrasting edge to your interior space.


    Bringing organic elements into your home is already hugely on trend, but this year we’ll see this grow further. From the addition of living walls to horticulture-inspired graphic prints and fabrics – 2017 is set to be all about spotlighting nature in its rawest form. Simplicity will be key and how horticultural items are displayed will reflect this.

    grey illustration wallpaper

    Panorama Grey by Scandinavian Surface

    Art-inspired wall murals

    Art isn’t just saved for canvases this year. 2017 will see wall murals featuring organic stripes that take inspiration from artisanal creation and wild watercolour brushstrokes – they’ll effortlessly form a beautiful backdrop for any neutral space.


    My Greenhouse Watercolor 4 by Lisa Audit

    Our blog is bursting with plenty of interiors inspiration – discover more today.

  • Winter wellbeing: how to create a calming space

    3 January, 2017

    Chaotic spaces can send any relaxed mind spiralling back into a frenzy. If you’re searching for a calming nirvana in your home, there’s no better area than your living room and bedroom. Using just a few simple tips and tricks, here’s how you can transform your rooms into pockets of peace, that’ll help you de-stress as soon as you walk through the door.

    Smart storage

    Give yourself room to breathe by taking away anything that is making your space seem disorderly – decluttering is always good for the soul, a therapy in itself. Once you’ve ticked that off, anything that has avoided the cull can be tidied away using clever storage and shelving. By removing mess and heaps of items, you’ll have more space to relax and be calm in.

    Calming colours

    Conjure mindful thoughts by harnessing the power of colour. If you seek a refreshing hue that alludes to the outdoors, choose blue as the primary colour for your scheme. You can’t go wrong with crisp white either – the ultimate soothing shade that nods to Scandi-chic. Other neutrals work well too, with soft greys, creams and dusty rose all go-to hues.


    Soothing details

    Opt for artwork or a feature wall to add extra relaxing impact to your room. Using a peaceful landscape can do just that, as creating a connection to the outdoors is thought to help evoke calm thoughts. But you don’t have to stop with a hint of nature – go all out with pretty potted plants and fresh bunches of flowers.

    grey illustration wallpaper

    Soothing lighting

    Play with your lighting to achieve a relaxed atmosphere in your room. Illuminate key features and use soft lighting – consider all harsh lights banned. Dimmer switches are great for ramping up the mood, while lamps provide warm light under stylish guise.


    Small luxuries

    Don’t forget the all-important indulgent details that are guaranteed to give you a much-needed boost. Must-haves for bedrooms include plump pillows and a super soft duvet to create an irresistible bed that beckons. For your living room, add scented candles and piles of soft furnishings – they’ll make all the difference.

    You’ll find interiors inspiration in abundance on our blog – discover more.


  • Advent Calendar from Photowall – December 24

    24 December, 2016


    Christmas is here and we hope you are having a lovely day with your loved ones! In today’s calendar, which is also the last one for this year, does not hide only one motif. Behind the door on this Christmas Eve hides the discount code Gift24 that gives you 50% off* on our entire range, it’s valid until 27 December.

    Merry Christmas from all of us at the wallpaper factory.

    *Offer not valid for specially adapted images, personal assistance or gift cards, and cannot be combined with any other offer or discount.