• Britain’s best Instagram accounts to follow for home décor inspiration

    25 January, 2017

    If you’re looking for a treasure trove of design inspo, there’s no shortage on Instagram – you can spend hours perusing beautiful snaps. So what better way to kickstart a new year than with a dose of home décor inspiration straight from Britain’s leading Instagrammers? We’ve handpicked the best to follow and learn from, no matter what your personal style may be.

    1. For rustic chic: Rock My Style


    Photo credit: Instagram

    Sister site to bridal favourite Rock My Wedding, this account has been designed to bolster your interiors inspiration. From DIY details to everything you need to know about palette planning, RMS will have you revamping your home in no time.

    1. For dark décor: Abigail Ahern


    Photo credit: Instagram

    Delve into the dark world of interiors, with Abigail Ahern. Shunning usual design trends, this account focuses on rich colour and moody textures. It’s a far cry from the pastel shades and minimalism styling we have become accustomed to, but you’ll soon fall in love with her dark palettes and delicate detailing.

    1. For patterns galore: Swoon Worthy


    Photo credit: Instagram

    Kimberley Duran, owner of Swoon Worthy, is a self-confessed eclectic boho glam fan, which is easy to see when you scroll through her Insta account – it’s awash with bold colour, funky prints and a variety of textures. Be warned, this interiors feed is nothing short of addictive.

    1. For Scandi style: Hannah In The House


    Photo credit: Instagram

    If you’re looking for an account teeming with Nordic influence, you’ll find it on Hannah Trickett’s Instagram feed. We’re talking soft minimal style, with an abundance of white and grey shades and plenty of simple furnishings. Trendy Scandi-style interiors are likely to be just as popular this year, with the Swedish concept of ‘Lagom’ set to become the new ‘Hygge’, according to Photowall’s team of experts.

    1. For English countryside: Apartment Apothecary


    Photo credit: Instagram

    Plunge into this interiors rabbit hole and you may find it’s hard to get out. Apartment Apothecary regularly posts beautiful pictures illustrating how to nail pastel shades and feminine detailing. You’ll find room makeovers, craft tips and tutorials all rolled into one beautiful account.

    1. For heaps of colour: Little Big Bell


    Photo credit: Instagram

    Step into a digital fantasy land where bright colour rules, with Little Big Bell. Geraldine Tan, the account’s owner, plays artfully with vivid shades and prints, often choosing white walls as a blank canvas.

    1. For understated glam: Design Hunter


    Photo credit: Instagram

    Click onto this Instagram feed and you’ll find minimalistic nirvana – here, luxurious touches are married with contemporary design to create beautiful interiors. Showcasing ways to style your rooms and embrace new trends, Design Hunter won’t let you down if you want to emulate her simplistic taste.

    1. For statement design: Sarah Akwisombe


    Photo credit: Instagram

    Breaking all the design rules is what Sarah does in stylish fashion. Her outspoken approach has bought her thousands of followers, along with her predilection for bold interiors. Visit her corner of the internet and you’ll find her posts are full of bright colour, edgy materials and plenty of personality.

    1. For quirky goodness: Mad About The House


    Photo credit: Instagram

    Journalist Kate Watson-Smyth is at the helm of this Instagram account which guides you through how to decorate a space with interesting and unusual items. Expect snaps from insider her home, as well as curated visuals of beautiful rooms.

    10. For family-friendly interiors: The Ordinary Lovely


    Photo credit: Instagram

    Family spaces don’t just have to be functional, they can be beautiful too – which is exactly what Rachel, the brains behind The Ordinary Lovely, champions. Scrolling through her bright snaps will feed anybody with an interiors obsession, with plenty of makeover ideas and styling tips to take inspiration from.


    If you’re looking for more décor inspiration, discover our blog now.

  • Trend-spotting – 4 trends to keep an eye on in 2017

    20 January, 2017

    A new year and new wallpaper trends where colour and personality are in focus. At Photowall we’ve rounded up the key trends for the wall.

    Wallpaper Trend 1 – Authentic Presence


    We’re welcoming the year where structure wood-wallpapers are dominant, at least if you like the trend’s authentic presence. Here we see rustic and beautiful green, with details that reflect the hand-made. And what breathes more craft than a structure on the wall? Let wood and nature take place on your wall.

    Wallpaper Trend 2 – Vibrant Shapes


    Yearn for the bright colours, playful pattern combinations and art of the 1980s.  A splash of colour or a geometric pattern on the wall is absolutely right in this trend. Here it’s all about humour. Our best tip to cheer up the wall: add wallpapers with block colours or dots.

    Wallpaper Trend  3 – Dramatic Elegance


    Finally it’s time to push the boundaries. Here it is perfectly fine to add more of everything on your wall. The wallpaper is slightly crazier; the motif a tad bigger and if it is filled with big-leaved plants it’s all you need – almost, anyway.

    Wallpaper Trend 4 – Future Feelings

    future-feelings-blogThe future offers sparkling Northern Lights and planets on your wall. Choose between black, midnight blue, or to boldly go where few have gone before, why not shocking pink? And the icing on the cake – the wallpaper designs are printed digitally!

  • Great trend day introduced by Trendstefan

    Photowall kicked off the new year with a large dose of inspiration at Great trend day, a major design trend event organised by Trendstefan on 10 January in Stockholm. Trendstefan unveiled the five major trends we will see a lot of in 2017 – the year of colour.

    Check out Trendstefan’s five trends for 2017


    The Peter Pan trend

    This trend is all about not wanting to grow up. You dare to wear whatever you like, whether you’re off to a banquet or clearing out the garden shed on a rainy Sunday. You introduce your kids to Pokémon Go but then you are the one who ends up playing it. The decor is playful, androgynous and humorous with hints of the Tropics and the 1970s. The green potted plant is a welcome addition. You even arrange green, light blue and pink plastic beads on pegboards and delight in making trivets with the kids.



    Old is the new black, says Trendstefan

    Old is back. Brands have aged, are reinventing themselves and are attracting designers who dare to go all out. Fashion magazines parade older models, and store interiors channel the look of the ye olde apothecary. Start decorating with a base of black and then add black details. Dark brown wood is prominent in this trend and an oil painting on the wall an absolute must. This is where you say goodbye to Scandinavian design!



    Kelim kinship looks to the east

    Handmade, simple, and to use a new word coined by Trendstefan, hut-made. Influences come from Oriental and African patterns and colours. Details add a handmade look. It’s fine to keep the decor simple and unfussy, but use heavy-looking furniture and fabrics. The potted plant has a natural place here too – preferably a banana plant. Colours such as red, sand, denim blue and dark green dominate the trend.


    Superhero and supernature – it’s about colour

    The superhero features in this trend, though not necessarily in the traditional form. There’s a new kind of superhero, one who is a committed role model or why not even Beyoncé? You crave colour, and according to Trendstefan, you follow Instagram accounts that are not afraid to use neon colours paired with blues, reds and yellows. You decorate with flowers – spectacular, supersized flowers – and idolise Nerd 2.0.

    Waste – reuse it

    Return, recycle and reuse what’s left. You’re gradually starting to use services like Sellpy – a Swedish startup for selling on the items you no longer use – and fallingfruit.org. You also demand more innovative interior design solutions that consider the environment. You look for young, environmentally aware designers who create materials from coffee grounds or rugs from textile industry leftovers. You decorate using recycled materials and are not afraid to borrow products from your friends. In this trend, colours are taken straight from nature.

  • 4 interior trends to channel in 2017

    4 January, 2017

    It’s hard to imagine anything could top the lush tropic patterns and archetypal seventies swatches that took the design world by storm in 2016. But since leading colour experts Pantone announced ‘Greenery’ as Colour of the Year 2017, we’re expecting even stronger vibrancy in this year’s interior trends.

    With that in mind, we’ve rounded up the key interior trends predicted for 2017 and how you can channel them in your own home.

    Zest is best

    You heard it – green is set to dominate colour palettes this year and utilising the natural shade can help create an energising space. Whether you use accent bursts or go emerald with your paint palettes, introducing green hues into your home will be a sure winner this year.

    As one of the most soothing shades around, green can add a sense of ease to any part of your home. You might not want to use green from floors to walls, but introducing the colour subtly with accessories is a great way to inject the trend into your home.

    For refreshing green wallpaper ideas, discover the colours collection on our website.


    Jungle Canopy by AL Collection

    Distinctive textures

    Cracked textures will have their moment and mixing materials will be on-trend in 2017. Both sustainability and practicality are predicted to be the next big thing in interiors and design elements that reflect this will reign supreme. Cork walls in particular can add a sense of responsible minimalism to your space while also channelling a Scandi chic style – pair with crisp white tones for a contrasting edge to your interior space.


    Bringing organic elements into your home is already hugely on trend, but this year we’ll see this grow further. From the addition of living walls to horticulture-inspired graphic prints and fabrics – 2017 is set to be all about spotlighting nature in its rawest form. Simplicity will be key and how horticultural items are displayed will reflect this.

    grey illustration wallpaper

    Panorama Grey by Scandinavian Surface

    Art-inspired wall murals

    Art isn’t just saved for canvases this year. 2017 will see wall murals featuring organic stripes that take inspiration from artisanal creation and wild watercolour brushstrokes – they’ll effortlessly form a beautiful backdrop for any neutral space.


    My Greenhouse Watercolor 4 by Lisa Audit

    Our blog is bursting with plenty of interiors inspiration – discover more today.

  • Winter wellbeing: how to create a calming space

    3 January, 2017

    Chaotic spaces can send any relaxed mind spiralling back into a frenzy. If you’re searching for a calming nirvana in your home, there’s no better area than your living room and bedroom. Using just a few simple tips and tricks, here’s how you can transform your rooms into pockets of peace, that’ll help you de-stress as soon as you walk through the door.

    Smart storage

    Give yourself room to breathe by taking away anything that is making your space seem disorderly – decluttering is always good for the soul, a therapy in itself. Once you’ve ticked that off, anything that has avoided the cull can be tidied away using clever storage and shelving. By removing mess and heaps of items, you’ll have more space to relax and be calm in.

    Calming colours

    Conjure mindful thoughts by harnessing the power of colour. If you seek a refreshing hue that alludes to the outdoors, choose blue as the primary colour for your scheme. You can’t go wrong with crisp white either – the ultimate soothing shade that nods to Scandi-chic. Other neutrals work well too, with soft greys, creams and dusty rose all go-to hues.


    Soothing details

    Opt for artwork or a feature wall to add extra relaxing impact to your room. Using a peaceful landscape can do just that, as creating a connection to the outdoors is thought to help evoke calm thoughts. But you don’t have to stop with a hint of nature – go all out with pretty potted plants and fresh bunches of flowers.

    grey illustration wallpaper

    Soothing lighting

    Play with your lighting to achieve a relaxed atmosphere in your room. Illuminate key features and use soft lighting – consider all harsh lights banned. Dimmer switches are great for ramping up the mood, while lamps provide warm light under stylish guise.


    Small luxuries

    Don’t forget the all-important indulgent details that are guaranteed to give you a much-needed boost. Must-haves for bedrooms include plump pillows and a super soft duvet to create an irresistible bed that beckons. For your living room, add scented candles and piles of soft furnishings – they’ll make all the difference.

    You’ll find interiors inspiration in abundance on our blog – discover more.


  • Advent Calendar from Photowall – December 24

    24 December, 2016


    Christmas is here and we hope you are having a lovely day with your loved ones! In today’s calendar, which is also the last one for this year, does not hide only one motif. Behind the door on this Christmas Eve hides the discount code Gift24 that gives you 50% off* on our entire range, it’s valid until 27 December.

    Merry Christmas from all of us at the wallpaper factory.

    *Offer not valid for specially adapted images, personal assistance or gift cards, and cannot be combined with any other offer or discount.
  • Advent Calendar from Photowall – December 23

    23 December, 2016


    One day left until Santa arrives. Our best last minute Christmas tip is the Canvas Print – White Horses. Perfect as a Christmas gift for your friend who is a real horse fan! Use the code Gift23 at checkout to get 50% off* on the motif, it is valid until 23:59 PM.

    *Offer not valid for specially adapted images or personal assistance, and cannot be combined with any other offer or discount.
  • Advent Calendar from Photowall – December 22

    22 December, 2016


    This is Pattern Jay from the award winning design group Scandinavian Surface. It is also today’s motif in our calendar. Use the code Gift22 at the checkout to get 50% discount* on this motif, it is valid until 23:59 tonight.

    *Offer not valid for specially adapted images or personal assistance, and cannot be combined with any other offer or discount.
  • On-trend wall murals for 2017 and how to install them

    21 December, 2016

    wall murals

    2017 is set to be another stellar year for the interiors world, with an array of new trends ready to revamp our homes in fashionable style. Deliberating how to feature them in your own space can be tricky, but an easy way is through a feature wall. Not only are wall murals quick to install, they effortlessly add new life to your home.

    We’ve picked out three of our favourite trends for 2017 to inspire your next feature wall;


    Bringing the outdoors in is making a welcomed return to our homes in the New Year. It’s a trend we’ve seen time and time again, with natural colours and prints resurfacing. Take influence from jungles, forests and fields, with botanical patterns and plant motifs.

    nature wallpaper

    Dip into dark green

    This deep shade is going to be one of the must-have hues for 2017. With Scandi-style still prevalent, it’s not surprising that this emerald shade is going to become a crowd-pleaser. Dark green can easily be teamed with white and timber to achieve that oh-so-stylish Nordic look.

    Go geometric

    The interiors world is no stranger to geometric prints and they’re set to take over homes again in 2017. Whether oversized or petite, these patterns can bring an exciting dynamic and visual interest to any room. While geometric prints give a gentle nod to the 70s, you’ll find most have been updated in a sleek, contemporary manner.

    geometric wallpaper

    Installing a wall mural

    Deciding which trend to follow in 2017 is only half the battle. Once your chosen wallpaper arrives, you need to tackle the installation – but we’ve made it simple. Just follow our YouTube video which works through each stage of how to install a wall mural, as outlined below;

    1. Clear your space so you have room to manoeuvre.
    2. Unroll the paper and cut out each section of the mural, as it usually arrives in one roll.
    3. Use a pencil to mark on the wall where it will go – using a spirit level will help to make sure this is even.
    4. Apply wallpaper paste to the wall.
    5. Carefully hang the first section, beginning in a corner and starting from the top, taking care to smooth it out using a paper hanging brush so there’s no bumps or air bubbles.
    6. Fit the next piece of the mural, ensuring you carefully match the pattern. As you add each section, smooth down the sides to ensure a fluidity to the wall mural.
    7. Score off the top, bottom and sides so that it fits perfectly to the width and height of the wall.

    Find more interiors inspiration on our blog.

  • Advent Calendar from Photowall – December 21


    This is our Advent Calendars second texture wall mural, say hello to the motif Brick Wall White, which you can buy today for 50% off*. Use the code Gift21 at the checkout, it is valid until 23:59 tonight.

    *Offer not valid for specially adapted images or personal assistance, and cannot be combined with any other offer or discount.